A visual rollout for Doomers, an art collective bringing together artists working across different mediums and a shared interest in new-age experimental music. The project centred around Doomers’ Tape, a record produced by Samer, with the collective developing the visual world around the music. From cover art and graphic language to motion and social content, the rollout explored how the energy and unpredictability of the music could translate into a visual identity of its own.